Petals to Platinum Making Wedding Dreams a Reality
When Lindsey Raridon comes across glassware she loves, she’s already thinking of a beautiful table setting she might put together for a bride—who doesn’t know she’s getting married yet. In the wedding design business, you’re always three steps ahead.
That’s why at Petals to Platinum, Raridon’s new wedding rental showroom in the Haymarket, you won’t find the centerpieces you saw at your cousin’s wedding…and your friend’s…and your friend’s friend’s.
“We source our inventory from everywhere,” Raridon said. “I look at trends, and I also look at what brides are asking for. But you have to be careful, because it takes six months to a year for a wedding to be planned. By the time brides are coming to you with what is all over Pinterest, that’s already been out for a year. I try to go after what I really love.”
Before the showroom, Petals to Platinum had operated out of a private studio in Lincoln for five years as an appointment-only floral design service. Throughout those years, the business began to curate an inventory of vases, flatware, centerpieces, and other hard goods to have on hand for their full-service weddings—that is, weddings where Raridon and her small team planned and executed every design detail.
Petals to Platinum established themselves as a unique wedding design company for brides looking for an eclectic mix of modern and vintage pieces. Last fall, Raridon and her husband realized they were storing a lot of inventory—and because the business was taking on bigger weddings in lesser quantities, a lot of it was sitting, unused, most of the year. It was time to launch a second company for rentals. Petals to Platinum Rentals launched in January 2019 only online and through Instagram.
“But then we kind of found out that people really wanted to go somewhere to see and touch the rentals,” Raridon said. “So we realized quickly that we needed a showroom.”
A space in the Haymarket Sawmill Building at 440 N. 8th St. opened up and, within two weeks, Raridon decided it was the spot.
No appointment is necessary to peruse the event rentals at the Petals to Platinum showroom. You’ll find shelves of flatware and vases, fabric swatches, and even a whole section dedicated to putting together the perfect gift basket for bridesmaids, groomsmen, or your guests.
“I understand not everybody has the budget to spend on a full-service wedding with us,” Raridon said. “I still want everyone who rents from us to have a beautiful wedding. So the rental side gives us the opportunity to help people find their perfect centerpieces, or ceremony bouquets, or other a la carte rentals without having the full-service wedding. I really try to have a lot of packages so that brides can really figure out something that works for them.”
The showroom has also provided rentals for other events, too, like corporate get-togethers, baby showers, birthday parties, and even Thanksgiving dinners.
“I love people, I love brides,” Raridon said. “I love planning—I know this is going to sound cheesy—but it’s the biggest day of their lives. It’s just so fun to be a part of such a big day for so many people.”
Founded in 1967, the Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown. Our vision is to create an energetic downtown environment where we live, learn, work, invest and play. DLA has evolved into a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy.