beyourself, the Omaha boutique that started it all, is now open in Lincoln. Located at 1501 Pine Lake Road, this special boutique has something for everyone. beyourself’s mission is to make EVERY woman feel beautiful in her own skin. In attempts to promote self-esteem, they’ve eliminated the traditional numbered sizing and follow a color-dot sizing system instead. They feel this allows you to focus more on how you fit and feel in something, while also creating size consistency.

They feature unique clothing (ranging from sizes 2-20), shoes, handbags, jewelry, and other accessories that you won’t find anywhere else in Lincoln. With unbeatable customer service, sales associates to outfit you from head to toe and a comfortable and creative environment, beyourself is a shopping experience like none other. They buy in very small quantities and receive NEW SHIPMENTS EVERYDAY so you’ll always find something different and unique…allowing you to always beyourself!

For more information about beyourself call (402) 261-5397or check them out online at