Morrow Collision Center recently welcomed more than 25 collision repair business owners and industry professionals from Nebraska, Kansas, Missouri, Arkansas, Wyoming, and the Dakotas as part of a PPG Regional Performance Group meeting hosted in Lincoln.
The multi-day event brought together independent body shop owners to collaborate, share industry insights, discuss operational strategies and tour Morrow Collision Center facilities. Discussions focused on leadership development, emerging industry trends, technician recruitment and retention, customer experience, operational efficiency and the importance of continuing education within the collision repair industry.
Attendees also had the opportunity to experience several of Morrow Collision Center’s newest investments in equipment, technology, and facility growth, including its newest South Lincoln location at 14th & Pine Lake.
“We’re proud to host opportunities like this that bring independent shops together to learn from one another and continue raising the standard within our industry,” said Steph Morrow, Director of Operations at Morrow Collision Center. “Collaboration and ongoing education are incredibly important as our industry continues to evolve.”
The event highlighted the continued importance of locally owned collision repair businesses and the investments being made throughout the region in training, advanced repair procedures and high-quality customer care.
More information can be found at morrowcollision.com.