Kyle McMurray Takes Over Ownership of Play It Again Sports

Play It Again Sports ( is now under the ownership of Kyle McMurray, who has taken over after previous owner Diane Hesson retired in January. Kyle is excited to continue on Diane’s legacy and offer the Lincoln community quality sports and fitness equipment at an affordable price.

“I look at this opportunity as the new owner of Play it Again Sports as a privilege and a responsibility,” shared Kyle. “Every day, we will strive to maintain our reputation as Lincoln’s and the surrounding communities’ destination for their new and gently used sports equipment. It will be a challenge to fill Diane’s shoes, but we are going to work
hard to make sure her legacy is maintained and our support for Lincoln continues.”

Play It Again Sports plans to hold a celebration for Diane and her service to the business for the last 14 years. Diane has been a big supporter for youth sports and their organizations in and around Lincoln over the years, and Play It Again Sports wants to honor and recognize her for her contributions. Stay tuned by following them on social media f or an official event date!

Play It Again Sports, located off of 48th and Vine, buys, sells, and trades new and used sports and fitness equipment. The store has served Eastern Nebraska for over 20 years. Learn more at