Beth Friesen – Oasis Senior Advisors

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Star City 6: Beth Friesen

Beth Friesen, RN, CCM, CSA is the owner of Oasis Senior Advisors (, a free, local, community-based referral placement service for seniors and their family members.

Tell us a little about your business.

Oasis Senior Advisors is a referral placement service specifically geared towards seniors who are no longer able to live at home. Our role is to educate and inform clients about the many options here in the Lincoln community and surrounding areas. Any assistance we provide is absolutely free of charge, no strings attached. We work with seniors and their loved ones in order to streamline the process of finding new living arrangements, which unfortunately can be an extremely stressful situation. We also connect clients to other resources they may need.

How did you get started in the business?

My mom was diagnosed with Alzheimer’s in 2010, and as a result, I developed a great passion for not only dementia care, but elder care in general. That passion combined with my years of experience as a registered nurse was what prompted me to start my own business, and that was the beginning of Oasis Senior Advisors.

What is the biggest challenge you’ve faced professionally?

I’ve found that of those who are going through the process of finding their elderly loved ones new places to call home, and not just anywhere but at a facility that’s the best fit possible for that individual, many do not know that a service like mine exists. By simply applying the right expertise, I’m able to minimize the stress of this process on everyone involved.

What has been your most important achievement professionally?

Bringing calm to the storms that people are going through during this pivotal time in their lives and all of the changes that it brings. Seeing the tears of relief, and all of the new relationships I’ve made so far, have been rewarding beyond measure.

Tell us a little about your family.

I’m married and have three children: Bailey (20), Landon (18), and Lexis (15).

What do you see as one of the biggest turning points in your life?

The day I decided to start my own business.

What is your favorite thing to do on a day off?

Get organized! Seriously!

What is the most unique or interesting thing about you that most people probably don’t know?

I’m an aspiring author and currently have a children’s book about Alzheimer’s disease in the works.

What are you the most proud of?

My children, always.

What is the best piece of advice you’ve ever received?

You’ll never go wrong if you do the right thing, and the only place where success comes before work is in dictionary.

If you could choose only one descriptive word to be remembered as, what would it be?


What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why?

Alzheimer’s Association and City Impact.

What is your favorite book or the last good book you read?

The last really good book I read was How Successful People Think by John C. Maxwell.

What is your favorite movie?

Top Gun.

What is your favorite TV show?

Fixer Upper.

What is your favorite local restaurant?

Venue Restaurant & Lounge.

If you could have dinner with one famous person from the past or present, who would it be?

Ronald Reagan.

If our readers would like to contact you, how should they do so?

Please feel free to contact me directly to schedule a complimentary consultation and discuss the services we provide at no charge. Phone: (402) 429-8891; Email:; Website:

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